This ad agency received millions from Netflix and abruptly

The insults toward Palisades Media Group Chief Executive Roger Schaffner continued to pile up at his Santa Monica office.

Laid-off workers affixed letters from an old office sign to spell out “ass” on his glass office door last week. Others placed yellow, blue and green sticky notes with messages that read “Shame on you!!!,” “I hope you cannot sleep at

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External vs in-house ad agency, Marketing & Advertising

Representative image (iStock)

This year, Byjus’ in-house creative agency won silver at Cannes, reigniting the long-running debate between external ad agencies and in-house ad agencies. While we must celebrate Byju’s creative team’s victory, I think it’s an opportune time to share my views on the same.

When deciding how to source your advertising needs, it’s important to understand the distinction

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Arm Candy Taps Advertising Agency Veteran Andy von Kennel as

Arm Candy, a full-service media intelligence agency that helps brands, advertising, and ad-tech clients drive profitable and measurable outcomes—has appointed Andy Von Kennel as its first president, partner. Reporting to Arm Candy CEO and founder John Lods, Von Kennel will be responsible for driving the agency’s growth and operations. 

Von Kennel brings over two decades of business development, client management,

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Virtual, Inc. Acquires Award-Winning Digital Marketing

WAKEFIELD, Mass.–(BUSINESS WIRE)–Virtual, Inc., the leading provider of professional services to standards organizations, consortia, and associations, announced today that it has acquired award-winning digital marketing agency inMotion DVS, Inc. of Ottawa, Canada. The addition of the inMotion team to the Virtual family enables the company to deliver greater web, video, and digital marketing services while adding more than

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IPG Is the Latest Ad Holding Company to Increase Forecast

Interpublic Group of

Cos. became the latest of the major advertising holding companies to boost its estimate for organic revenue growth in 2022, though the company said it has limited visibility because of macroeconomic and geopolitical uncertainty.

The advertising holding company, which owns agency groups such as McCann Worldgroup and IPG Mediabrands, said it now expects organic growth to exceed

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