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Page and Brin write in their authentic paper on PageRank : 30 “We chose our programs name, Google, as a result of it is a common spelling of googol, or 10100 and fits nicely with our aim of building very giant-scale search engines like google.” Having discovered its manner more and more into everyday language, the verb ” google ” was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, that means “to use the Google search engine to obtain data on the Internet.” 195 196 Google’s mission statement , from the outset, was “to arrange the world’s data and make it universally accessible and useful”, 197 and its unofficial slogan is ” Don’t be evil “. 198 In October 2015, a associated motto was adopted in the Alphabet company code of conduct by the phrase: “Do the appropriate factor”.